Blue Print
A clearer view of the built environment.
A project-led digital home for a property developer, with space for both the architecture and the particulars.
Property projects come with different locations, scales and stages of completion. The portfolio needed a consistent way to describe each one while keeping the buildings themselves in focus.
At screen size.
Choose a frame to read the design decisions.
Enlarge +Project index and architectural imagery
Consistent captions tie the locations to the architecture. Images can change size within the grid while the visitor retains a reliable way to identify a project.
Enlarge +Individual development and image gallery
The development name sits above a sequence of exterior and interior views. The dark blue ground gives a consistent edge to photographs taken in very different light.
Enlarge +Service information and content hierarchy
Numbered service rows separate development, advice and management. Short descriptions sit beside the labels so the offering can be scanned before reading the detail.
Inside the experience.
A deep blue ground frames architectural photography. A measured grid connects project names, details and services, so visitors can move from a broad overview to an individual development.