Ribeye
An appetite for the close-up.
A steakhouse website that leads with the plate and leaves room for the details of a visit.
Ribeye has a strong visual personality. A website had to carry that character while making menus, opening hours and events easy to find.
At screen size.
Choose a frame to read the design decisions.
Enlarge +The opening view of the steakhouse website
A pale header gives way to an overhead photograph of the plates. The abrupt change of scale takes the visitor from the practical information straight to the food.
Enlarge +Menu categories and events
Menu categories become compact, coloured labels. The events photograph underneath gets a different scale, so occasions and everyday menus are easy to distinguish.
Enlarge +Steak selection and visitor information
The steak selection uses photography to separate cuts. Lower on the page, the story and the opening hours have their own light panels for scanning.
Inside the experience.
An overhead food photograph makes the opening unmistakably Ribeye. Warm paper surfaces and quieter type give the practical information a clear place further down the page.